2010 Buick LaCrosse: Crushing Brand Perceptions





Click above for a high-res gallery of the 2010 Buick LaCrosse: Crushing Brand PerceptionsThe brand-image smashing 2010 Buick LaCrosse has debuted out on the floor of the 2009 Detroit Auto Show, cut crystal platters of rock candy, and old Werther''s Original were nowhere to be found.


Say what you will about Buick as a brand for old people, but the new 2010 Buick LaCrosse does it up with styling designed to attract a younger crowd (in their 50''s), a comfortable, well appointed interior and enough gadgets to make technogeeks happy. Add to it direct injection V6''s and a six speed transmission with optional all wheel drive and an active suspension and you have a proposition for decidedly un-Buick-like performance.

 

I'm wondering if it's available for pre-order because I want one. This new LaCrosse is gorgeous and comes on the heels of another great success, the Enclave (which I already own for my wife).