Buick Encore blitzes first-year sales predictions - Buick Forum - Buick Enthusiasts Forums


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Old 04-03-2014, 03:23 AM
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Default Buick Encore blitzes first-year sales predictions

Filed under: Budget, Crossover, Buick, Luxury



With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).

While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.

"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."

Take a look below for the official press blast from Buick.Continue reading Buick Encore blitzes first-year sales predictions

Buick Encore blitzes first-year sales predictions originally appeared on Autoblog on Sat, 01 Mar 2014 17:13:00 EST. Please see our terms for use of feeds.



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