Buick Forum - Buick Enthusiasts Forums - General Motors shaking up its marketing... again

Filed under: Marketing/Advertising, Buick, Cadillac, Chevrolet, GM, GMC

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One of the things that dogs the full comeback of http://www.autoblog.com/gm/ is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have

- strong rumors that the http://www.autoblog.com/chevrolet/ and http://www.autoblog.com/cadillac/ ad accounts are walking to new ad agencies.

Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.

The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")Continue reading General Motors shaking up its marketing... again

General Motors shaking up its marketing... again originally appeared on Autoblog on Wed, 13 Mar 2013 18:31:00 EST. Please see our terms for use of feeds.

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